Phase 2 – Tools for Strategy and Planning

The public health and political environment information collected during Phase 1 informs the development of a campaign strategy during this phase.

The primary activity of this phase is to develop a preliminary strategy using the Midwest Academy Strategy Chart. Along with the Strategy Chart you will establish a rough timeline for the campaign. Involve people in developing the strategy chart who you think will be core members of your campaign coalition, but don’t forget to include others who may have critically needed knowledge and experience such as political consultants, former elected officials, and key community leaders.